Search Engine Optimization

              Search Engine Optimization 

Introduction 
whoever control door to the internet now search engine become a default entry point to the internet .
if we search any words on search engine .almost everyone is unknow about that what is happen behind
the scenes .whenever we search on google for example we are not seacrching on internet we are searching
on the google index pages of the internet that is list of the sites found online in a simple way we have
to challenge google index for our effective seo .seo involves understanding how the search engine work
and how to play with their rules.

search engine optimization (seo)= seo is the correction of your website from both on page seo & off page
seo practices so that it will ranked sucessfully by the search engine it is the best and effective way to
increase traffic on your website it help to be on the high position in the search engine .Organic search
listings refer to the websites that appear in search results based on their relevance to the search
term the user has typed

PROCESS
Goals :- 
From the beginning, it is important to be aware of the benefits of SEO when you navigate in the development of your SEO strategy, then they will work as the main drivers. You have to set and set clear, realistic goals and goals for your SEO campaign.Benefits of spending time developing goals to get more benefit from the risk of eye straps in the competitive world of search marketing. Only one error can result in six months of search engine penalties - with SEO, ignorance is definitely not fun!

On page optimization :-
 technical optimization of various elements on your website. This includes ensuring that search engines can easily read, understand, crawl, and navigate to indexing your site correctly.

Off page optimization :-
 This refers to techniques used to influence website position in the organic search results that cannot be done through the on-page optimization of your site. It's a long-term, process focused on gaining
 website authority, as determined by what other websites say about you. To put it simply, it's
about building a digital footprint and earning online credibility.

 Analyze:-
This stage is very much a cyclical process. You're now looking at the data coming back, analyzing it,
 and deciding upon the adjustments needed going forward. This will help you complete your goals accordingly as you implement additional goals and changes

Search Engine Result Pages: Positioning

have you ever tried to find your newly made website to the search engine it has been lost in the depth of cyberspace & it is past behind the hundreds of site your site is only index to the search engine result page when you position it seo of your site

IDENTIFYING AND UNDERSTANDING THE FEATURES OF A SERP.

A SERP is the web page that a search engine like yahoo google bing it is the return the list of the user search a SREP is always dividing into core section at the top you will always see paid listing the listings that lie beneath the advertising are organic listings that are featured on a SERP because of their relevance to the search terms that a user has entered into a search engine. 

It's often said that the best place to hide a dead body is on the second page of search engine results,as we all that user mainly click on the  top results on the top pages that is why it is essential to ensure your listing on the top page in first  three listing 91% of user will click on the first serp  so it's time to

 adopt a competitive mindset and strive to achieve a top-three organic listing. Your overall goal is to 

reach the number-one position

ORGANIC V/S PAID LISTINGS

Listings that are displayed on the first page of search engine results invite the highest traffic the highest the listing more the click it will receive  Generally, paid listings will save a 30 percent

click-through rate (CTR), with organic listings making up the remaining 70 percent. 

 generally this rule of thumb is widely applied. It is important to keep in mind that listing positions

 are less as a result, click-through is greatly reduced. In the first five outcomes, there are approximately 67 percent of click-throughs on a seperate page, a low list will eventually affect your overall conversion  rate, so once again, it is important to try for the top three position

LOCATION BASED SEARCH

Search engines keep in mind the location of the person who searches for delivering the most applicable search results. For example, with Google's My Business, you can submit your business for display on location-based search, so when John Smith searches for Italian restaurant in Tokyo, then the likelihood of being present at the SERP increases.Be sure to meet all the elements of the form by grabbing the user's  attention by providing category, description, pictures, videos, and so on. Google operates a five star ratings plan, so customers should be encouraged to review and rate your business.

KNOWLEDGE GRAPH LISTINGS

Google's Knowledge Graph tries to understand searchers' intent while anticipating their end goals.

 It tries to help people discover key information about a particular business that they may not have

 been able to discover through an organic listing. For example, if a user searches for information 

on restaurants in New York City, Knowledge Graph will display both a variety of images at the top of

 the SERP and a panel on the right with a list of key information, a company description, reviews, 

related searches, and so on. It feeds on information from related websites, popular searches, Google

 local listings, and other sources

DATA HIGHLIGHTER

Data Highlighter is a Google Search Console (GSC) tool that is very valuable 

to refine your SERP listing. With your mouse, you highlight various data fields (title, description,

 image, etc.) on your page.Instead Google allows you to display your website data in a new, more 

compelling way in SERPs and knowledge graphs when you can not determine that through the Google Search Console, the data that will be displayed in the SERP Deprecate the link on your site that reduces  the possibility of being listed

What is online search behavior? 

Every time users search, they reveal a certain amount of information about themselves. 

When this information is gathered, it can be classified into different search behavior 

categories to analyze customer needs. From this categorization, you can develop an effective 

SEO content strategy. In search engine optimization there are three key players\

1 searcher :- goal is for the people searching for your product or service. More specifically,

 you want searchers to find the keywords you're using. To properly target the searcher, 

you want to understand every search behavior of a person.

2 The website owner :- 

Your goal as the owner of the website will be to align the optimization of your website with the customer's search behavior findings. The competitive objective here is to overtake, improve, and increase your competitors.

3 The search engine :- Ultimately, your goal is to ensure that the search engine has indexed your website so they can understand how your site is. This is important if a search engine can not understand your site, then it will not display it

Each of these players is seen as a stepping stone on the way to reach and connect with customers.
 You must successfully address each component in order to reach your ultimate goal, whether it is
a click-through for your site, a contact check, sale or something else

Understanding your customers behaviour is the main moto of every  business, which is to search
 marketing is an important medium for collecting customer marketing information. With every search,  users leave behind small pieces of personal information. By using digital marketing 5p customer search insights model, you get more understanding of customers than you ever imagined! Let's take a look at 5 p

1. Person. Information about the searcher can include age, sex, religion, language, and socioeconomic group.

2. Place. You can discover the country or city a customer is in and whether the location

 is classified as urban or rural.

3. Product. You can learn which particular topic, interest, or subject area of a product searchers

 are researching and the need or the pain being addressed.

4. Priority. The search query provides an indication of customers' purchasing time frames; that is,

 how urgently they need the product or service and the window for engagement.

5. Purchase. Most importantly, you can find out how and where users want to buy and what stage they are at in the consumer purchase model.

=>> The 5P Model

After all, the key to all this can be attach up in one word: Relevance The most relevant search

 results will always be shown to the users, so make sure that your website is a strong contender 

against the competition for every 5Ps SEO Be sure to focus on three major players.