Adwords
Adwords
=>>>Google Adwords
every person in the world begins his journey by first searching on google so it’s important
to make your brand’s product/service visible to their potential customers
Google Adwords act as an agent that brings the prospective customers related to your business
by display their ad when the customers are searching for a product/service the Brand offers.
=>>> Why should a Brand spend on Adwords?
A Brand only pays to Google to get clicks on their ad.
1 After visitor click on the ad
2 the visitor comes to a Brand’s website and most of the times makes a purchase.
3 It’s that easy process to reach your customers who are looking for your products/services
online and to convert them into leads with the help of Google Adwords
=>>> Targeting Parameters that you can use when you run an Adwords Campaign
Location from which user is searching
Best suitable time of the day to run the Ad
Language Specific Targeting
Device Targeting
Search Query (keyword) - Most searched keywords on Google
=>>> What is the objective of running Ads on google
is it to bring more traffic on your client’s website or on your business website
To get phone calls or to collect email ids Just choose how much you want to pay per click
and get started
what is adwords
adword is that type of tools on which we can run our advertisement on
millions of searches, networks,display video ads shopping ads
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what is search network in adword
when we search any thing on google we will see listing on that .
that listing is called organic (unpaid) listing we can run our ads on
uperside or lower that called inorganic seacrches(paid ads)
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What is text advertisement
text ads is the most common ads on adwords
it has
headline : from which we can atract user to our website (30 chracter)
display url :from which we can see our brand website
discription :lines we can share more information obout our business in discription lines(80 chracter )
ad extension:we can share our address ,phone no ,contact us,sitelink,
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Keyword
on which type of words type by users you want to run your ads is known as keywords
we should choose keyword very carefully & intelligently so our ads only visible to those
who want to see
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Click imperession & ctr
impression : whenever your ads is display on google is
known as impression (cpm- cost per thousand impppression)
click : when some click on that ads and vist to your
website know as click (cpc- cost per click)
click through rate : ratio of clicks and impression is known
as click through rate through which we can able to know that
how much persent of users visit to your ads from which no of searches to your ads
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page speed tool is use to check rank
Ads rank depend on
+ bid
+ quality score
expected ctr = click through ratio
landing page experiance =relevant & usefull content ,transperancy & trustworthiness,ease of nevigation
ads relavance
+ expected impact of ads formats,extention
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Dimensions tab
after we click on dimensions tab then we have to click on view day then we got a list
from that we judge our adword report
from that we judge our adword report
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What is search terms report
search term report will tell us that what the user has type when they get your ads from this
we get to knowthat is our ads is visible to our target audiance or not
we get to knowthat is our ads is visible to our target audiance or not
we can use this as negative keyword
or to change our match type
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Geographic reports
on which places our ads has worked we can know this through geographic reports
from this we can know that suppose our ads are target 3 country we can know with this in which country our
ads is faster growing than we can target only that specific country
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Hour of the day reports
from this reports we get to know that on which hour of a day we get a maximum clicks
0 =12am to 1am
1 =1am to 2am
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Ads position
top placements
lower placements
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What the ad rank can do
a higher ad rank make your keywords more competitive in the auction & generally increase impression volume
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How to bid in a right way
basic bidding
-estimated first page bid
- estimated top page bid
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How to check quality score
go to any keyword
click on eligible
then you get your quality score
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Powers of ads extentions
-> improve visibility
->more engaging ads
->more relavant traffic to your site
->better ctr & ROI
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Sitelinks extention
in this we add/include additional pages of our website to our ads so that
we can show our user that what we have in our websitebefore they click on it
this will help us to take our user to other page of my website directly
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Callout extentions
callout extention means giving valuable information of our website to our user
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Call extention
we can add our phone no with our ads so we directly connect our customers via a phone
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Location extention
it helps to highlight your business location(google map business)
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App extention
it helps to drive discovery & installation of your app
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Review extention
showcase a credible third party source that has reviewd your business
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Social annotations
that help the user to know about power of your pages
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Seller ratings
in this user can rate us between 1 to 5 star
its highlight our customer's experiance with our business
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Privious visit extention
it automatically encourage one time customer to become regular
for ex you have visited abc.com 5 time.last vist today
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things to know about add extention
+no additional cost
+multiple extention at same time
+might not show all the time
+call and locotion extention work on display too
+customize for ad group level
+automated extentions dont need setup
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What is google display network
a group of a more than million of website,videos & apps where your ads can appear
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Ads format avilable on display network
video
image
text
mobile
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Creative solution
google drive action
when user already searching for your product then we can use drive action so it automatically
display our website & the user can take action
display our website & the user can take action
influence consideration
when user searching for your product but not desided that he want to buy or not then we can
dispay our product ads so we can influence cust. towards our product
dispay our product ads so we can influence cust. towards our product
build awareness
if we launced a new product that nobody know then we display our ads to diffrent site to create awareness
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Types of bidding
cpm= cost per thousand imperession
this bidding method is more useful for brand awareness purpose
cpc= cost per click
this bidding method ismore useful for when you want that user will take action to your link
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DIFFRENT TYPE OF TARGETING METHODS IN ADWORD
DISPLAY NETWORK
->Display keywords
*choose keyword related to your product or services
*keyword should closely to one another & to the ads in that group
examples:camera,digital camera,dslr,video camera
*system chooses wabpages based on the themes of your keywords
->TOPIC TARGETING
*select topic related to your website your customers see
*you can reach a broad audiance quickly
*you can select from over 1750 topics and sub topics
->Placement targeting
*choose specific site for your ads by using manage placement targeting
* reach your customer where they spent time
*priortize by increasing your bid for maximum exposure
-> Demographic targeting
*age demographic specific age
*gender demographic male or female
*parental status parents vs non parents based on how we see these user browse the web
-> In market audience
* users are searching product and considering buying services or product
*focused on getting convesation from customers
* reach customer close to completing a purchase
->Affinity audience
*increase awareness of your brand and product
*detailed picture of user lifestyles interest and need
*personalised algorithms action paid to each individualspecific behaviour
->custom affinity audiance
*creating your own segment by using keywords and using url
*custom element designed to drive precision
*connect with your ideal audiance no matter how niche
->display remarketing
*reach people after they have visited your website
*beautiful & relavant ads
*lists to achieve specific advertising goals
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