How to audit website

(*)Meta discription  to page

:meta discription is  a 320 character snippet. it is used to summarize
a web page content.Search engines sometimes use these hints/snippet
insearch results to let visitors know what a page is about before they
click on it.

How do I write a good meta description?

Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers.

1) Use action-oriented language.-> likly to take practical action ,more creative & effective 

2) Provide a solution or benefit.->it shoud answer query of user in short 

3) Keep it under 155 characters.-> word lmit should under 155 charcter 

4) Don't deceive searchers.->dont cheat with severs 

5) Make it specific and relevant.-> meaningful description

(*)Meta keyword to page 

when user type keyword in search engine that keyword

 match form that information given by us then search engine 

index our web page to user 

Meta Keywords are a specific type of meta tag that 

appear in the HTML code of a Web page and help tell

 search engines what the topic of the page is.

(*)Alt tag to all images 

dont forget alt tag with all images without that google will

not index your  image

(*)domain will expire 

 we should always check that is our domain active or not on www whois.com

(*)ip addres blocked & dns 

 first we have to check on whois then pickup the ip then check it through the what is my ip

(*) site verification on yahoo bing google

Verification is the process of proving that you own the site or 

app that you claim to own. We need to confirm ownership because 

once you are verified for a site or app you have access to its private

 Google Search data, and can affect how Google Search crawls it.

(*)Google analtics

Google Analytics is a freemium web analytics service 

offered by Google that tracks and reports website traffic

u must have google analtics tool 

(*)Crawl error 

URL errors are errors that are specific to a particular page.

 This means that when Googlebot tried to crawl the URL, 

it was able to resolve your DNS, connect to your server, fetch and 

read your robots.txt file, and then request this URL, but something 

went wrong after that.

(*) What is a Google crawl?

Crawling. Crawling is the process by which Googlebot

 discovers new and updated pages to be added to the Google index.

how to check crawl error 

site:http://(url)

(*) Search friendly design 

site should not take more time to load 

site should not contain large no of images and video 

(*)Redirect issue 

 we should not redirect our user it mean the information that we are giving to our

user is relate to our keyword 

(*)Custom error 

Common Errors with a 404 Custom Error Page.

 The most common error people have with their custom error 

page is making a mistake in the URL they put in their .htaccess file.

 This leads the web server into a loop when a visitor tries to access a missing file.

what is htaccess ?

htaccess is the default name for a file that is used to indicate 

who can or cannot access the contents of a specific file directory from the Internet 

(*)Robots.txt 

robots.txt, is a standard used by websites to communicate

 with web crawlers and other web robots. The standard specifies

 how to inform the web robot about which areas of the website should 

not be processed or scanned.

robots.txt are the content based file that use to communicate with crawlers

or web robots which file is scanned and not process by search engine 

(*) Site maps.xml

 Sitemaps. ... A Sitemap is an XML file that lists the URLs for a site.

 It allows webmasters to include additional information about each URL:

 when it was last updated, how often it changes, and how important it is

 in relation to other URLs in the site. This allows search engines to crawl

 the site more intelligently

(*)Search engine friendly urls 

earch engine friendly (SEF), human-readable or clean URLs are URLs that

 make sense to both for humans and for search engines because they explain the

 path to the particular page they point to. 

  

(*)Heading tags

 heading defines  the format and structure  of a documents .there are 

six heading tag 

.<h1>....</h1>

.<h2>....</h2>

.<h3>....</h3>

.<h4>....</h4>

.<h5>....</h5>

.<h6>....</h6>

any text inside these tags is displayed diffrently depending on the heading number 

note :-

1 .<h1>....</h1>is the lagest heading tag and .<h6>....</h6>is smallest

2 heading get their own line on the web page by starting from a new line 

The header tag, or the <h1> tag in HTML, will usually be the title of a

 post, or other emphasized text on the page. It will usually be the largest 

text that stands out. There are other header tags in HTML too, like an h2, h3, h4, etc.

(*)Cononical link elements 

A canonical link element is an HTML element that helps webmasters prevent duplicate

 content issues by specifying the "canonical" or "preferred" version of a web page 

as part of search engine optimization. It is described in RFC 6596, which went live

 in April 2012 

it mean if someone searches this website on google and website open and appear on google 

like this is a cononical issue .google read as a four diffrent domain name 

to fix the issue 

<link rel="cononical"href=http://www.abc.com/"/

(*)contact form 

A contact form is basically a set of questions filled out on the webpage by 

your visitor that is automatically sent to your email when it is filled out.

(*)Footer link 

Footer links are often not the first link on the page to a URL. Since we know

 that the first link on a page is the one whose anchor text counts and footer

 links, while anchor text optimized, are often a second link to an

 already-linked-to target, they are likely not to have the desired impact.

(*)RSS feed (rich site summary)or also know as really simple syndication 

->rss is a way to simpliyfy the way to view  the webpages not the form

which we form which we recieved  currently over internet or we can 

say in simple terms that rss is a technology  that is being used by 

web user around the worlds to keep the track of their  favourite 

website 

-> rss feed is the way to get only desired website content 

-> this is a  secured  way to see only the website data website 

  data without logging into the sites individually 

* benefit of rss 

-> 100% complete control over the situation 

-> no email address involed 

-> no more spam,viruses,phishing or identity theft -security 

->instead of going each of your favourite site you can collect al the feeds of the sites

-> if you love news,entertainment,youtube video content will be delievered directly to your feed reader

* what is feed reader & its types 

 feed reader is a software \tool\website to read the feed from the sevral website 

-> web based feed reader -you can get live feed of the website one of the website that can be used 

to read the live feeds that is feedly 

->desktop feed reader - on your desktop laptop you can install a software and can easily access the 

feeds one of the software which is avilable and popular is "feedreader"

->browser inbuilt feed reader :firefox live bookmark,opera IE7 & edge support feed reader 

-> email based feed reader ->thunderbird,google alert,outlook etc 

-> mobile feed reader -> feedly,flipboard 

(*)What is social media button 

Social media is an extremely valuable tool for promoting your marketing content.

 But with so many social networks providing their own individual content sharing

 and follow buttons, it's often difficult to know which social media button to use

 for what purpose

(*)broken links 

Broken Links Negatively Affect SEO. ... If there are dead links on your website,

 it can stop search engine spiders from crawling your site and, thus, indexing it.

 One of the first things our SEO experts will do at OrangeSoda is check for any 

broken links and fix them right away.

(*)Facebook fan page 

A fan page is the only way for entities like businesses, organizations, celebrities,

 and political figures to represent themselves on Facebook. Unlike a personal Facebook

 profile, fan pages are visible to everybody on the Internet

(*)Twitter account 

 Twitter is an online news and social networking service where users post and interact

 with messages, called "tweets." ... Registered users can post tweets, but those who 

are unregistered can only read them.

(*) Youtube account 

 YouTube is owned by Google, and all of the accounts are merged into one, so if you 

already have a Google account simply sign in with it. That will sign you into your 

YouTube account. However if you're new to YouTube and need to create a YouTube account,

 put in your personal information here

(*) Inbound link 

An inbound link (also referred to as a back link) is a hyperlink on a third-party

 web page that points to a web page on your site. ... Google's Webmaster Tools is 

a free tool you can use to see the inbound links pointing to your site

(*)Conent updation 

update the content with new updates

(*)Blog on my page 

A blog is a frequently updated online personal journal or diary. 

It is a place to express yourself to the world. ... For our purposes

 we'll say that a blog is your own website that you are going to update 

on an ongoing basis. Blog is a short form for the word weblog and the two 

words are used interchangeably