14 facebook advertisement
=>>>Facebook Advertisement
now a days almost everybody has a Facebook account, It’s important for any business
to have a presence on Facebook as it helps to increases the brand awareness, gets the
brand more reach and adds up to the brand recall value
To advertise a product/service on Facebook, you can create a social media page and
constantly update it with product and services of your business. it's other way to
market is by running
Facebook ads are not only about clicking that “boost post” button. You have to go behind
the curtain to run them in the most effective way. Boosting a post doesn’t even present
the power Facebook Ads have
Facebook Ads Manager helps you to traget audiance based on their location, demographics
and interests now it is easier for us to reach our targeted audiance it also gives you
a estimate of report that help you to optimize your ads to get more result
(1) Local Awareness
now a days almost everybody has a Facebook account, It’s important for any business
to have a presence on Facebook as it helps to increases the brand awareness, gets the
brand more reach and adds up to the brand recall value
To advertise a product/service on Facebook, you can create a social media page and
constantly update it with product and services of your business. it's other way to
market is by running
Facebook ads are not only about clicking that “boost post” button. You have to go behind
the curtain to run them in the most effective way. Boosting a post doesn’t even present
the power Facebook Ads have
Facebook Ads Manager helps you to traget audiance based on their location, demographics
and interests now it is easier for us to reach our targeted audiance it also gives you
a estimate of report that help you to optimize your ads to get more result
(1) Local Awareness
Local Ad
Use the Local Awareness objective to reach people near your business.
When to use it: With a low targeting option, limited to age only,
Gender and Radius Local Awareness Objectives from Your Business
Actually this is not useful. If you use this purpose, you have two options,
1) Run an ad that displays your page or
2) Run an advertisement linking to your website. These are the same objectives
As one page choice or website click campaign is only less effective. Avoid
Using Local Awareness Campaign and Using Website Clicks or Page Likes
Rather than campaign
(2) Brand Awareness
facebook ad objective
Reach people who are more likely to pay attention to your advertising and increase awareness of their brand.
When to use it: it only be used on a lager scale branding campaigns it should be run only on those product
from which the user is unkown and you want to sell it .this objective will appeal to large scale bussiness
who can afford to run pure branding campaign
(3) Reach
facebook ad objective
Show your ads in the maximum number of people
When to use it: This brand awareness is similar to the purpose of the campaign, the objective is to reach
Designed to show your ads to the maximum number of people in your audience.
What's great about accessibility purpose that Facebook has started frequency capping,
Which means that you can set the minimum number of days before the person sees your ad again
This purpose is going to be especially useful when you have a small audience size and want
Everyone to see your ads, but you will now be able to control how they see them regularly
Consideration
(4) Traffic
Website click ad
Use the Clicks to Website objective to send people to your website.
When to use it: When you want to send people to Facebook from your website and
They do not need to take a specific action such as sign up for a guide or webinar
Best use when promoting content, especially blog posts
(5) Engagement – Post Engagement
Boost Post
Use post page engagement objective to promote your post
When to use it: that is performing above average
In case of engagement and you want to get it as much as possible on your Facebook page
The audience or a completely new audience has this purpose for you. Additionally, use
Boost Post Objective When you have a small viewer size that requires less daily
Budget, such as £ 1 per day, to reduce ad frequency issues.
(6) Engagement – Page Likes
Page Like
Use the Page Likes objective to promote your Facebook Page.
When to use it: If you want to your increase your business through facebook page
like for relavent target group audiance for your bussiness
Number of likes on your page.
(7) Engagement – Event Responses
Event ad
Use this objective to see and respond to more people in your event.
When to use it: You can use this purpose only to promote an event created on Facebook.
(8) Engagement – Offer Claims
Offer claim ad
Use the Offer Claims objective to promote your offer.
When to use it:Like the purpose of the event, it applies only to positions created on Facebook,
while running both the clicks / conversion campaigns for customers, we've found that directly
clicking the campaign or website or performing worse than the conversion campaigns We do. So,
if you are running special offers on Facebook, keep an eye on a website click or conversion campaign.
(9) App Installs
App Installs
Use the App Installs objective to get people to install your app.
When to use it:When you first launch an app
and you want to get your app store ranking.
An app installs campaign is a great way to
kick-start your downloads.
(10) Video Views
Video ad
Use the Video Views objective to get people to watch your video.
When to use it: Video content is getting more and more popular, people like it,
That's why Facebook sees more than 8 billion video views every day.
It's no wonder that video ideas are now an advertising purpose.
If you have a horrible video that you want to share with the world, then you should use the video objective.
This is a relatively new purpose, so cost per view is very low, we have seen cost £ 0.001
(11) Lead Generation
lead ad
Use this objective to create a form that will collect info from people,
including sign-ups for newsletters, price estimates and follow-up calls.
When to use it:
Lead ads simplify mobile signup process
When a person clicks on your lead ad, a form opens with that person's contact information
Automatically populated, based on the information they share with Facebook,
Such as their name and email address. Automatically make contact information popular
People who share with Facebook, fill in this form twice as fast as:
To click on the form, click one on the ad and submit another self-filled form.
However this issue is that people do not keep their email address up to date when they
Therefore, the response rate is not as high as the post-signup, so previously signed on Facebook
When you use a conversion campaign focusing on a specific landing page, where the information is
Is not automatically populated.Lead ads also do not allow you to provide more information
Regarding your proposal, as if you were using a specific landing page. Therefore, to register that
Someone requires a huge cognitive investment, such as strategy sessions, phone calls, etc.
There will be better results in a conversion campaign
(12) Conversions
Conversion Ad
Use the Website Conversions objective to promote conversions on your website
When to use it: When you want to take people from Facebook to your website
Specific actions like sign up to a webinar, download a guide or buy a product.
(13) Product Catalogue Sales
Create advertisement that automatically show products from your product catalogue
based on your target audience.
When to use it:If you are an ecommerce company and want to show specific products
After viewing that product on your website, place a remarketing ad to someone.
(14) Store Visits
facebook ad objective
Promote multiple business locations to people who are nearby.
When to use it: The purpose of your business is to reach people, but it is best used
When you have many business locations You can use store visits to create dynamic Advertising campaigns that are locally relevant for each store
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